WBTV, channel 3 digital 23, is the CBS affiliate in Charlotte, North
Carolina. It is one of two flagship stations of Raycom Media. WBTV
studios are located off Morehead Street just west of Uptown Charlotte,
and its transmitter is located in Dallas, North Carolina.
The station is aired on cable channel 2 in Charlotte and surrounding
areas, cable channel 5 in York and Lancaster counties, and cable
channel 3 on most other cable systems.
WBTV signed on for the first time on July 15, 1949. It was the 13th
television station in the United States and the first in the Carolinas, and
the oldest station between Richmond and Atlanta. Veteran Charlotte
broadcaster Jim Patterson was the first person seen on the station, and
remained there until his death in 1986.
It was owned by Jefferson Standard Insurance Company of
Greensboro along with WBT 1110 AM, the city oldest radio station
and the first fully licensed station in the South. Jefferson Standard had
purchased WBT from CBS in 1947.
Shortly before the TV station went on the air, its call letters were
modified from WBT TV to WBTV. Jefferson Standard merged with
Pilot Life in 1968 though it had owned controlling interest since 1945
and became Jefferson-Pilot Corporation.
The station is studio address, One Julian Price Place, is named in honor
of a longtime Jefferson Standard Jefferson Pilot executive.
WBTV
received one of the last construction permits issued before the FCCs
freeze on new television licenses, which lasted until 1952.
As such, it was Charlotte is only VHF station for eight years, carrying
affiliations with all three major networks. However, it has always been
a primary CBS affiliate, owing to WBT radio's long affiliation with CBS
Radio. It is the only commercial station in the market that has never
changed its affiliation.
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