Yellow Pages are a print directory which provides an alphabetical listing of businesses within a specific geographical area, which are segregated under headings for similar types of businesses. Traditionally these directories have been published by the local phone company, but due to the highly profitable nature of the business there are numerous independent directory publishers.
Online Yellow Pages are known as Internet Yellow Pages. On a broader scale they are known as vertical directories. There are consumer oriented and business oriented varieties. All providers of IYP offer online advertising.
IYP offers listings differently than standard search engines. Where search engines return results based on relevancy to the true search term, IYP returns results based on a geographic area.
Studies by independent companies such as Nielson and comScore have shown that Internet Yellow Pages have a very slim percentage of total Internet searches. The majority, over 85% of all Internet searches, occur on the major search engines Google, Yahoo and Bing, though directed to the consumer seeking the business rather than searches.
Advertising on IYP is typically available with numerous a la carte choices. These choices become small individual sales presentations which makes it easier for sales reps to sell large advertising packages.
The new version of IYP is classified as a local search directory which provides content with the added ability to refine the search to find the needed service. The new search engine now prioritizes local businesses in its results rather than the results being dominated by regional or national companies. All services offer paid advertising options which typically offer preferred placement on search results pages.
Hungarian is a Finno Ugric language spoken in Hungary and in certain areas of Romania, Slovakia, Ukraine, Serbia, Austria, Slovenia, all territories acquired after World War I. As Hungarians say Hungary is perhaps the only country which is surrounded by itself. because on the other side of every border is a land which used to be part of Hungary.
There are about 14.5 million speakers, of which 10 million live in Hungary.
Hungarian vocabulary contains many words borrowed from various Turkic languages, as well as a few words borrowed from the Turkish language, and several hundred loans from German and Slavic languages but has retained its Ugric originality.
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