With the spread of Internet global accessing, video clips have become very popular online. By mid 2006 there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clip to users and many established and corporate sites adding video clip content to their websites.
With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.
Some video clips are taken from established media sources, community or individual produced clips are becoming more common. Some individuals host their created works on vlogs, which are video blogs.
The use of internet video is growing very fast. Between March and July of the year 2006 YouTube alone grew from 30 to 100 million views of videos per day. More recent developments includes the BBC iPlayer, which was released for open beta testing in July 2007.
Video advertising is emerging as a powerful platform to deliver an impactful, interactive and highly targeted message. With online entertainment powerhouses YouTube and major TV network sites ABC, CBS delivering high quality content free of charge, online video entertianment is rising in popularity amongst all consumer segments.
With consumer attention comes advertisers. Estimates online video advertisement spending will approach nearly $700 million in 2008, a 32% increase from 2008, reports eMarketer. As businesses seek to tighten budgetary allocations, online video is a highly measurable. Pro-Ams are raising the bar on digital video content to align their brands with quality content at a reduce rate as compared with major networks.
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