BellSouth Corporation is an American telecommunications company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S. Department of Justice forced the American Telephone & Telegraph Company to divest itself of its regional telephone companies on January 1, 1984.
The combined company retained the name AT&T. The merger consolidated ownership of Cingular Wireless and yellowpages.com, both of which were joint ventures between BellSouth and AT&T.
With the merger completed, wireless services previously offered by Cingular Wireless are now offered under the AT&T name. In addition, BellSouth has formally become AT&T South, its Bell Operating Company doing business as AT&T Southeast, and ceased doing business under the BellSouth name.
BellSouth was the last of the Regional Bell Operating Companies to keep its original corporate name after the 1984, as well as the last one to retain the Bell logo. Cincinnati Bell, an independent Bell System franchise not part of the AT&T breakup, continues to actively use the Bell name, dropped the Bell logo from advertising.
Verizon still uses the Bell logo on payphones and on the back of Verizon trucks, but not as a main logo. Malheur Bell, a wholly owned, but separately operated subsidiary of Qwest Corporation, continues to use the logo.
BellSouth also operated in the Australian and New Zealand market. BellSouth operated in New Zealand under the name of BellSouth New Zealand from 1993 until 1998 when it was purchased by Vodafone. It competed against Telecom New Zealand. Its operations in Australia were under the name of BellSouth Australia Pty Limited.
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