BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth one of the seven original Regional Bell Operating Companies after the U.S. Department of Justice forced the American Telephone & Telegraph Company to divest itself of its regional telephone companies.
With the merger completed, wireless services previously offered by Cingular Wireless are now offered under the AT&T name. In addition, BellSouth has formally become AT&T South, its Bell Operating Company doing business as AT&T Southeast, and ceased doing business under the BellSouth name on June 30, 2007.
BellSouth was the last of the Regional Bell Operating Companies to keep its original corporate name after the 1984 AT&T breakup, as well as the last one to retain the Bell logo. Cincinnati Bell, an independent Bell System franchise not part of the AT&T breakup, continues to actively use the Bell name, but dropped the Bell logo from advertising in mid 2006.
Verizon still uses the Bell logo on payphones and on the back of Verizon trucks, but not as a main logo. Malheur Bell, a wholly owned, but separately operated subsidiary of Qwest Corporation, continues to use the logo, and is now the last former AT&T entity to continue to use the Bell logo.
BellSouth also operated in the Australian and New Zealand market. BellSouth operated in New Zealand under the name of BellSouth New Zealand Limited from 1993 until 1998 when it was purchased by Vodafone.
It competed against Telecom New Zealand. Its operations in Australia were under the name of BellSouth Australia Pty Limited.
As of January 1, 2006, BellSouth customers no longer receive caller ID information from Sprint PCS customers.
Any incoming call originating from a Sprint PCS cell phone will usually display the City, State format on the caller ID display instead of the name or business name associated with that number. Based on a 1996 agreement between Sprint and BellSouth, it is likely that this is a result of a 10 year contract.
In 2003, Sprint sued BellSouth for $20 million as a result of Sprint claiming Bellsouth violated a 1996 contract by not providing Sprint caller identification information to BellSouth customers.
Similar caller ID deals have been left to the consumer to fight either with their own carrier or through government regulatory commissions for what they should have displayed on their caller ID device.
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