airline search engine industry is in a constant state of flux. Being discoverable is what the internet is all about, so that your customers can find you. The more places you can be found, the more your customers will find you. It is the equivalent of putting a postcard in the post office window advertising your services. The more shops the postcard is in, the better chance you have of being discovered. This is what being discoverable means. The metaphor for search engine marketing.
Even if you do not know how to do this yourself, at the very least to understand what you are trying to achieve, you want to be found. You want to be found anywhere that your customers hang out. Then they can buy from you.
We discuss the initial steps that need to be taken on the journey to discovery which makes a website discoverable, just click on links on this page and search. Search engines such as google, yahoo play a major role in discovery and are the place that most of your customers go when trying to find services and products like yours.
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